Brad Frost will introduce the need to start thinking and acting in a more future-friendly (http://futurefriend.ly) way when approaching web design. The diversity of web-enabled devices is increasing at an alarming rate. We have to rethink our content and the contexts in which our content is viewed. Brad (@brad_frost) is a mobile web strategist and developer at R/GA, front-end developer, designer, musician, and artist from NYC / Brooklyn.