In the recent years there is a lot of talk about Web 2.0 applications. However, large majority of those type of applications are excluding ISPs (operators) from the business cycle. Today the ISPs are the main investors into the internet infrastructure who are struggling with their profit margin. To answer to some of the current business challenges the operators formed a Telco 2.0 strategic initiative. The Telco 2.0 aims at new possibilities for operators to become a player in the application field.