Behind the Scenes of Billion Mobile App Downloads

  • Luka Renko, Outfit7
  • January 2014


Talking Tom looks like a simple and fun mobile app but not many are aware of the important ingredients required for building a candidate for global success. We'll look into the technical challenges of bringing interactive 3D characters to life in the form of a mobile app. We will look how animation and sound processing evolved in time and what are the challenges with handling various devices.

We will also dive into the challenges imposed by global success of more than 1.4 billion downloads and hundreds of millions of monthly active users. How to build scalable infrastructure and ensure that your products are available to everyone and everywhere.

Slide contents

  • Behind the Scenes of Billion Mobile App Downloads
  • Talking Tom Story
  • Really?
  • Goals
  • Animation Engine
  • Talking Tom
  • Animation of Add-Ons
  • Talk / Repeat
  • Background Noise
  • Virality
  • Attention to Detail
  • Talking Tom 1.0
  • Key Factors
  • Reality check?
  • Screen Sizes
  • Target By Screen Size
  • Animation Engine v2
  • Unity 3D: My Talking Tom
  • Talking Tom versions
  • Device Models
  • Mobile Complexity
  • Behind the Scenes
  • Backend Services
  • Cloud?
  • Infrastructure
  • Requests
  • GAE Latency
  • Never Boring
  • China Traffic (DAU)
  • Reverse Proxy Setup
  • Android Marketplace blocked by Great Firewall of China
  • Distribution
  • China Traffic (MAU)
  • Back to the Future
  • Ingredients
  • Thank you!
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